The New Front Lines: How AI and Virality Threaten Trademark Distinctiveness and Brand Integrity

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Today’s threats to trademark distinctiveness are emerging from unexpected fronts: AI systems that absorb and replicate brand voice, viral social content that erodes trust in premium pricing, and unauthorized training on proprietary frameworks that once gave brands their edge. In this story-driven session, brand expert and frequent expert witness Allen Adamson shares hard-won insights from both courtroom testimony and decades of brand consulting to show how even legally protected marks can become vulnerable if the broader brand system they rely on begins to fray. 

Instead of legal theory, this presentation delivers narratives—with each story exposing a blind spot in traditional trademark law and concluding with a clear takeaway for legal professionals. You’ll learn why brand equity today is built across interconnected touchpoints, and why defending distinctiveness now requires a systems-based legal strategy.

Key Topics:

• The dual threat of AI: how it mimics both brand strategy and execution 

• Trademark dilution through viral pricing attacks and “transparency” campaigns

• Why unauthorized AI training on thought leadership poses distinctiveness risks

• The “brand suspension bridge”: a systems approach to understanding trademark vulnerability 

• Practical guidance for advising clients on proactive brand defense

 

To register for the upcoming live webinar, please check back later.