Is Genericide Still a Thing?

15 Jun , 2021

To register for the upcoming live webinar, please Click Here

Alphabet (Google) has beaten back challenges claiming that “google” is a generic term for searching in an internet search engine. More recently, Lego took the comedian and talk show host Seth Meyers to task for referring to “Legos” on-air, which led to a flurry of social media commentary expressing strong opinions. Has brand awareness gone far enough that trademark owners no longer need to be concerned that their brands will suffer the fate of ESCALATOR, LAUNDROMAT, and TRAMPOLINE? This audio CLE will consider whether using a trademark as an adjective and conducting awareness campaigns like “Not Even Xerox Can Xerox” and Velcro’s classic 2017 “Don’t Say Velcro” video are still necessary to keep trademarks from becoming generic. We will also take a look at the Booking.com case and consider whether this has lowered the bar for ordinary terms as trademarks.

To register for the upcoming live webinar, please Click Here

More Webcasts

Complying with the M...

This course will provide a detailed overview of the Medicare Secondary Payer act as well as provide ...

Ethical Obligations ...

Disasters, whether natural or manmade, happen. Disasters can impact the practice of law and, among o...

Brand Rent and 4 Oth...

Trademark doctrine was built for a marketplace that no longer exists, leaving practitioners to litig...

Artificial Intellige...

Join us for Part 2 of a program tailored for attorneys seeking a better understanding of the ongoing...

U Visa Petitions: Le...

This program provides attorneys with a comprehensive framework for incorporating psychosocial evalua...

Dealing with Difficu...

Lawyers often work with clients, colleagues, and opposing counsel who are navigating some of the har...

Mastering Courtroom ...

Philip A. Greenberg, Esq., who has been a litigator in the State and Federal Courts for 52 years, ha...

Electronic Payment F...

As law firms increasingly transition from paper-based disbursements to electronic payment systems&md...

Reinventing Project ...

The landscape of global finance is undergoing a seismic shift as traditional assets migrate to the b...

Sexual Orientation A...

This program focuses on asylum claims based on sexual orientation, addressing the unique clinical, c...