Social Media Compliance for Fair Lending: What to Post and What Not To

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Social media has become a critical marketing and customer engagement channel for legal firms, banks, lenders, fintechs, mortgage companies, and consumer finance businesses. However, many organizations underestimate the fair lending, UDAAP, advertising, and reputational risks created by social media content.

A single post, ad campaign, influencer partnership, targeting strategy, or employee comment can create regulatory scrutiny if messaging appears discriminatory, misleading, exclusionary, or inconsistent with fair lending obligations.

This program provides a practical overview of how fair lending principles apply to social media marketing. Participants will learn what regulators may focus on, where institutions commonly make mistakes, and how to build defensible controls around social media promotions, targeting, monitoring, and approvals.

The session will also address real-world examples of what to post, what to avoid, and how compliance teams can partner with marketing teams without becoming the department of “no.”

Items to be Addressed:

• Why Social Media Is a Fair Lending Risk Area
• Overview of Fair Lending Laws and Advertising Expectations
• UDAAP and Misleading Marketing Considerations
• Targeting, Algorithms, and Audience Selection Risks
• Redlining Concerns in Digital Marketing Campaigns
• Influencers, Testimonials, and Third-Party Promotion Risk
• What to Post: Safer Marketing Practices
• What Not to Post: High-Risk Examples
• Monitoring, Escalation, and Governance Controls
• Key Takeaways and Q&A

To register for the upcoming live webinar, please check back later.