This program will address various legal, regulatory, and policy hurdles for health care businesses that venture into social media advertising and marketing, including relationships between health care providers and social media influencers. Nixon Peabody’s national health care and entertainment team will address key issues facing innovative digital health companies and traditional health care providers when engaging in online and social media marketing.
Our discussion will cover:
• fraud and abuse restrictions on referrals, including the federal Anti-Kickback Statute and the Stark Law;
• truth-in-advertising laws, including guidance from the Federal Trade Commission;
• state laws impacting advertising of physician services;
• evolving policies from social media companies, including Facebook’s recent changes to its policies around prescription drug advertising for online pharmacies, telehealth providers, and pharmaceutical manufacturers; and
• key considerations for content creators and influencers using these platforms to market health care services and products.
This program explains the architecture of storytelling in the courtroom, using narrative arc, rhythm...
“Maybe I drink more than I should, but it isn’t affecting my life-I’m ‘High-...
As lawyers, time is our most finite resource. We have duties to our clients to ensure that their mat...
Part II builds on the foundation established in Part I by examining how classical rhetorical styles ...
This advanced CLE dives into complex GAAP topics relevant to attorneys advising corporate, regulator...
This program examines the strategy and artistry of closing argument, positioning it as a lawyer&rsqu...
This Shakespeare?inspired program illustrates how Shakespearean technique can enrich courtroom advoc...
The statistics are compelling and clearly indicate that 1 out of 3 attorneys will likely have a need...
This CLE program examines attorneys’ ethical duties in managing electronically stored informat...
The direct examination presentation outlines how attorneys can elicit truthful, credible testimony w...