Key Aspects of Social Media Marketing in Health Care

15 Oct , 2021

To register for the upcoming live webinar, please Click Here

This program will address various legal, regulatory, and policy hurdles for health care businesses that venture into social media advertising and marketing, including relationships between health care providers and social media influencers. Nixon Peabody’s national health care and entertainment team will address key issues facing innovative digital health companies and traditional health care providers when engaging in online and social media marketing. 

Our discussion will cover: 

fraud and abuse restrictions on referrals, including the federal Anti-Kickback Statute and the Stark Law;

truth-in-advertising laws, including guidance from the Federal Trade Commission;

state laws impacting advertising of physician services; 

evolving policies from social media companies, including Facebook’s recent changes to its policies around prescription drug advertising for online pharmacies, telehealth providers, and pharmaceutical manufacturers; and 

key considerations for content creators and influencers using these platforms to market health care services and products.

 

To register for the upcoming live webinar, please Click Here

More Webcasts

Complying with the M...

This course will provide a detailed overview of the Medicare Secondary Payer act as well as provide ...

Expert Testimony in ...

This program examines the strategic use of expert testimony in immigration court proceedings. Partic...

Labor Law Compliance...

Contracting with the Federal Government is not like a business deal between two companies or a contr...

White Collar Sentenc...

This program examines mitigation strategies for white-collar defendants in the post-Booker sentencin...

Ethical Obligations ...

Disasters, whether natural or manmade, happen. Disasters can impact the practice of law and, among o...

Best Behavior: Effec...

This program will address the ethical obligations of Lawyer Advocates representing clients in mediat...

Electronic Informati...

Electronic information is a common feature of criminal investigations and prosecutions, both federal...

Freedom of Informati...

During this course, we will go over your rights under the Freedom of Information Act (FOIA) and Priv...

Trade Agreements Act...

This course analyzes federal contractor obligations under the Trade Agreements Act. Learn how to ens...

Complex Trauma in Cr...

This program explores the impact of complex trauma on criminal defendants through a developmental an...