Would you like to increase your client base but don’t know where to begin? Do you want to actively market your practice but have a restricted budget? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual ETHICAL marketing plan for the remainder of the year as well as the following year. The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to revenue generation.
The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. Sharp will analyze the following MRPCs and offer specific guidance on how to avoid violating these rules:
• MRPC 7.1 - Communications Concerning a Lawyer’s Services
• MRPC 7.2 - Communications Concerning a Lawyer's Services: Specific Rules
• MRPC 7.3 - Solicitation of Clients
Content rich and action oriented, Cindy will discuss:
• Developing the mindset of a fee generator
• Creating & evolving a strong personal professional brand
• Elements of elevator speeches & positioning statements
• Tips on influencing a prospect to become a client
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