Adtech, or advertising technology, is an important part of marketing and sales. Organizations that use AdTech must be aware of new rules and regulations as well as imminent technology changes. This session will explore innovative ways to deal with new laws, and common pitfalls.
Topics will include:
• An explanation regarding the prevalent forms of browser-side targeted advertising (e.g., cookies and pixels) and CRM-side targeted advertising (e.g., custom audience and lookalike audience) The lack of understanding as to what the technology actually is and how it works.
• New requirements to offer consumers the ability to opt-out of targeted advertising, or solicit opt-in consent to targeted advertising.
• Communicating options in the age of ‘dark patterns.
• Recent litigation and regulatory actions in this area.
A litigator’s role is to shape how key decision-makers - judges, jurors, and opposing counsel ...
The False Claims Act continues to be the federal Government’s number one fraud fighting tool. ...
Protect clients and yourself by knowing some of the more common ethical issues that can affect your ...
Law firms across the country are rethinking traditional staffing models to stay competitive, reduce ...
You’ve arranged to speak with a reporter. Do you know how to deliver insights that are memorab...
The Civil RICO framework allows individuals and businesses to pursue legal action for damages from a...
Part 1 - This program focuses specifically on cross?examining expert witnesses, whose credentials an...
This attorney-focused program reviews upcoming Nacha rule changes for 2026 with emphasis on legal ob...
AI tops the news seemingly every day. The technology is growing in use and application as lawyers, c...
The “Chaptering Your Cross” program explains how dividing a cross?examination into clear...