AdTech and Data Privacy

To register for the upcoming live webinar, please Click Here

Adtech, or advertising technology, is an important part of marketing and sales. Organizations that use AdTech must be aware of new rules and regulations as well as imminent technology changes. This session will explore innovative ways to deal with new laws, and common pitfalls.

Topics will include:

• An explanation regarding the prevalent forms of browser-side targeted advertising (e.g., cookies and pixels) and CRM-side targeted advertising (e.g., custom audience and lookalike audience) The lack of understanding as to what the technology actually is and how it works.

• New requirements to offer consumers the ability to opt-out of targeted advertising, or solicit opt-in consent to targeted advertising.

• Communicating options in the age of ‘dark patterns.

• Recent litigation and regulatory actions in this area.

 

To register for the upcoming live webinar, please Click Here