As busy as you are managing your practice, you need to make time to promote your services. Learn best practices to get in front of your prospective clients, keep in touch with past clients and remain top of mind with your referral sources, while staying within the ethical boundaries of the Rules of Professional Conduct:
• ABA 7.1 Communications Concerning a Lawyer’s Services
• ABA 7.2 (c) Communications Concerning a Lawyer’s Services: Specific Rules
• ABA 1.6 Confidentiality of Information
• ABA 3.6 Trial Publicity
• New York RPC 1.0 Terminology
• New York RPC 7.1 Advertising
Learning Objectives:
• How to introduce yourself to reporters so you will be the one they call for quotes in a news article
• How to write an effective press release
• How to write a newsletter
• How to write an informative FREE tip sheet
• Ethical issue spotting
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