If you want to build a book of business in the crowded legal industry, you have to find a way to showcase your knowledge. Blogging, Videos, Public Speaking is all tactics that can help position you as the go-to-authority in your niche or practice area. How and when to blog o How to find topics to write about o How long or short should a blog be? What is microblogging? How to create videos that will be viewed o Live video platforms o How long should your video be? Public Speaking for business development o How to overcome the fear of public speaking o How to give a TedX like speech o What presentation materials should you offer your audience? The ethical considerations you need to know so that you don't lose your license when using these tactics.