Social media has become an integral part of our society. The Pew Research Center reports that approximately 70% of the adult population uses social media, and it even impacts the lives of those who elect not to engage. Lawyers clients are awash in social media, so it is no surprise that every stage of the life cycle of an attorney-client relationship may involve a lawyers need not only to explore the social media terrain, but also to understand both the benefits and dangerous landmines that await the uninformed. Join our discussion with two seasoned legal ethics lawyers to explore both the necessity of employing social media and the potential ethical perils of lawyers on social media. Topics include the use of social media in advertising; investigating all aspects of a case from a potential clients claim to discovering information about the opposing parties, witnesses, jurors, and judges; and finally, responding to that unwelcome negative review.