Jones Day attorneys Irene Fiorentinos and Josh Fuchs address the ethical challenges that corporate counsel and litigation counsel face in the course of e-discovery, and suggest solutions for those challenges, including: establishing practices for retention of electronically created records and information on company and third party sites; determining a reasonable scope for preservation of data; implementing best practices for collecting ESI; making appropriate vendor and outsourcing decisions; and complying with judicially-imposed cooperation principles.