This program will open your mind to the many aspects of a negotiation you may not know existed. It will illustrate and explain the many parallel aspects that must be considered in any negotiation in which there is a lot at stake. It will cover issues such as: cognitive dissonance, cultural differences, researching your rival and what to look for, what dress styles can tell you, why cat and dog owners are different, how social media choices can reveal your rival, why BATNA is not enough, emotions in negotiations, why ‘EVERYthing counts, understanding the human in layers, easy giveaways, the power of voice, spotting a liar, positioning, when it isn’t about the issue any more, and so much more.
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This presentation serves as a critical follow-up to the June 12, 2026, session on PTAB Discretionary...