Ethical Marketing & Business Development for Lawyers in A New Era: How to Create a Book of Business without Losing Your License

20 Dec , 2023

To register for the upcoming live webinar, please Click Here

Marketing and Business Development for lawyers have changed a lot since the first advertisement of legal services led to the United States Supreme Court Case, Bates v. State Bar of Arizona, 433 U.S. 350 (1977), in which the Court upheld the right of lawyers to advertise their services.

Now, there are many ways to market your services and create new business, and many tactics are coming in the future. This program will discuss how lawyers can develop a book of business using many different tactics and what you may want to look out for in the future. It also teaches you how to do it within the ethical rules of our profession.

Specifically, the rules that will be covered are:

Rule 1.1 Competence

Rule 1.3 Diligence

Rule 1.4 Communications

Rule 1.6 Confidentiality of Information

Rule 1.7 Conflict of Interest: Current Clients

Rule 1.9 Duties to Former Clients

Rule 1.18 Duties to Prospective Client

Rule 3.6 Trial Publicity

Rule 5.5 Unauthorized Practice of Law; Multijurisdictional Practice of Law

Rule 7.1 Communication Concerning a Lawyer's Services

Rule 7.2 Communications Concerning a Lawyer's Services: Specific Rules

Rule 7.3 Solicitation of Clients

Rule 8.4 Misconduct

TWO HOURS (120 minutes)

Introduction – 5 minutes

Topic 1 – 5 minutes

Topic 2 – 5 minutes

Topic 3 – 35 minutes

Topic 4 – 10 minutes

Topic 5 – 60 minutes

To register for the upcoming live webinar, please Click Here

More Webcasts

Adam Walsh Act Immig...

This program examines the complex intersection of criminal convictions and immigration law under the...

The Basics of Name, ...

This program provides attorneys with a foundational understanding of the name, image, and likeness (...

Ethical Obligations ...

Disasters, whether natural or manmade, happen. Disasters can impact the practice of law and, among o...

DEI - Legal or Illeg...

Prior to the Supreme Court’s 2023 affirmative action decision, some predicted that this ruling...

Communication, Trust...

Effective representation depends on trust, communication, and responsiveness, yet these can break do...

Aligning Your Legal ...

Aligning Your Legal Career with Your Values, explores the profound impact of values alignment on ind...

Complex Trauma in Cr...

This program explores the impact of complex trauma on criminal defendants through a developmental an...

Electronic Informati...

Electronic information is a common feature of criminal investigations and prosecutions, both federal...

Export Controls Comp...

What are the left and rights limits, penalties, and best practices for export controls under Interna...

Beyond the Prompt: H...

ChatGPT is rapidly entering law firm workflows, including drafting, summarizing, brainstorming, lega...