Ethical Marketing & Business Development for Lawyers in A New Era: How to Create a Book of Business without Losing Your License

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Marketing and Business Development for lawyers have changed a lot since the first advertisement of legal services led to the United States Supreme Court Case, Bates v. State Bar of Arizona, 433 U.S. 350 (1977), in which the Court upheld the right of lawyers to advertise their services.

Now, there are many ways to market your services and create new business, and many tactics are coming in the future. This program will discuss how lawyers can develop a book of business using many different tactics and what you may want to look out for in the future. It also teaches you how to do it within the ethical rules of our profession.

Specifically, the rules that will be covered are:

Rule 1.1 Competence

Rule 1.3 Diligence

Rule 1.4 Communications

Rule 1.6 Confidentiality of Information

Rule 1.7 Conflict of Interest: Current Clients

Rule 1.9 Duties to Former Clients

Rule 1.18 Duties to Prospective Client

Rule 3.6 Trial Publicity

Rule 5.5 Unauthorized Practice of Law; Multijurisdictional Practice of Law

Rule 7.1 Communication Concerning a Lawyer's Services

Rule 7.2 Communications Concerning a Lawyer's Services: Specific Rules

Rule 7.3 Solicitation of Clients

Rule 8.4 Misconduct

TWO HOURS (120 minutes)

Introduction – 5 minutes

Topic 1 – 5 minutes

Topic 2 – 5 minutes

Topic 3 – 35 minutes

Topic 4 – 10 minutes

Topic 5 – 60 minutes

To register for the upcoming live webinar, please Click Here