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10 "Shocking" Tips for Staying Out of Trouble on Social Media remains a must-hear presentation on the ethical issues that can arise when attorneys use or provide legal advice on or through social media, based on the popular After Reading These 10 Shocking Tips for Staying Out of Trouble on Social Media, You’ll Never Post the Same Way Again article published in the Intellectual Property & Technology Law Journal. The presenters will discuss how social media platforms are designed to capture attention, elicit rapid fire responses (so-called “engagement”), and disseminate those responses quickly and permanently to a worldwide audience. But while these platforms convey several benefits for the practice of law, they also raise certain ethical considerations for attorneys. The presenters will cover the audience reach, ease of use, and low bar to entry associated with social media sites like – but not limited to – LinkedIn, Twitter, and Facebook. Then, the presenters will discuss how attorneys can use these opportunities to market themselves and their practices, and to engage in client development while carefully maintaining the professional standards for the practice of law and understanding that what attorneys post can be equally as harmful as it can be powerful. The presentation will cover the ABA Model Rules of Professional Conduct 1.1, 1.6, 1.7, 1.8, 1.9, 3.6, 4.2, 5.1, 7.1, and 7.2.

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