Did you see your colleague quoted in the news? Why are reporters calling her and not you?
The answer may be that reporters call the people they know; they don't call an attorney they have never heard of. Therefore, take the time to learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law.
When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Prepare to safely speak about your own case. Get ready to comment on a case in the news or explain how a change in regulation will affect business operations.
Review the ethics requirements and boundaries for talking with the media. Based on a sample, you will draft a Media Profile, a biographical introduction that will help you reach out to reporters at the business and trade press your clients and prospects read.
Ethics Rules to be addressed: NY RPC 7.1 Advertising, NY RPC 7.4 Identification of Practice and Specialty, ABA Rule 7.1 Advertising, NY RPC 1.6 Confidentiality of Information, NY RPC 3.6 Trial Publicity, Rule 3.8 Special Rules for Prosecutors (please confirm if this is NY or ABA), US DOJ Rules 28 CFR Part 50, ABA Model Rule 8.4(c) and (d) Misconduct, FRCP 11 Signed Pleadings, Georgia RPC 3.6 Trial Publicity, ABA Model Rule 8.2 Criticism of Judges.