A litigator’s role is to shape how key decision-makers - judges, jurors, and opposing counsel -think about the facts. Every argument, every piece of evidence, every expert opinion is a tool to build a specific understanding. Because people act based on what they believe to be true, creating that belief is the litigator’s most important job. Legal precedent, evidence, and expert testimony lay the foundation. But to truly persuade, litigators rely on visual strategists — professionals who know how to turn complex concepts into clear, compelling narratives.