What happens to the trademark licensee when the licensor goes bankrupt? In general, a bankrupt party to an ongoing executory agreement can â€œreject the agreement and walk away from its obligations. But trademark license agreements are unique because they require the continuous exercise of quality control by the licensor to remain valid. If the licensor rejects the trademark license, quality control ceases. The Supreme Court, in Mission Product Holdings, Inc. v. Tempnology, LLC NKA Old Cold, LLC, 587 U.S. ____ (2019), recently addressed the issue. Our presenters will discuss the Mission Product Holdings case, how it will potentially impact trademark licenses going forward, and suggested strategies for mitigating risk.