Very often individuals and companies believe that securing the domain name means they secured the trademark registration. In reality that is not the case. A registered trademark may be the exact ticket you need to secure the matching domain name and not vice versa. Enter illegal cybersquatters and companies that hold domain names hostage for brand owners that desperately need the domain name to increase their digital marketing space. There are unique and legal procedures in place that one must follow that can result in brand owners obtaining the domain name they desperately want or need that may already be taken. This presentation will explore the nuts and bolts of the Domain Name Process and its important interplay and interaction with the trademark processes around the globe.