The presenters propose a tangible perspective on AI, one where the proliferation of Deep Fakes and the ability to leverage this technology may challenge standards for information dissemination, communication and our most basic assumptions of reality—where once seeing was believing. These inauthentic intrusions not only impact our society generally, and our political system and growing divisions more specifically, but also spill into our workplaces in a way that forces employers to grapple with the often-inevitable effects. Employers will need to adjust to this new reality and understand the means of minimizing the potentially negative impact, including the utilization of data analytics to protect companies and their workforces from exploitative uses of false information.