Protecting Your Brand from Unauthorized Sales of Authentic Products on E-Commerce Sites
Companies are facing an onslaught of their authentic products being sold by third parties on e-commerce sites, many of which are outdated, damaged, or missing parts, or are being sold at prices lower than authorized dealers can sell the products, which is causing damage to the brand and to the relationships between manufacturers and their authorized sellers.
This session will explore the challenges to stopping the unauthorized sale of authentic products, and strategies for doing so.
Topics to be covered:
Use of the Lanham Act to protect a brand from unauthorized sales.
The First Sale Doctrine and how it intersects with unauthorized sales of authentic products.
Strategies for preventing unauthorized sales of authentic products.