Lawyers are schooled to think analytically not strategically, we are taught to argue, not to persuade, to advocate, not to lead.
Law school education neglects a huge body of knowledge about what it takes to influence other humans, and influencing others is what we must do to obtain great results for our clients.
Being influential is the very definition of power and is required to obtain optimum results. However, many of us have conflicted feelings (whether we are aware of them or not) about being powerful, and a lack of education, mentors or role models to inspire us and show us how.
Being a powerful effective advocate requires more than encyclopedic knowledge of the law or the rules of evidence. We need to have a way with people, and the ability to use our words to get what we want especially in challenging scenarios.
So, how do we do that?
This class will present some of the strategies used by Hollywood filmmakers, politicians and advertisers to get our attention, dollars and votes, and arm you with tools you can apply at every phase of case preparation, trial and negotiation, so you can influence decision makers, clients, witnesses and colleagues and get even better results for your clients with greater consistency and ease.
This presentation is perfect for litigators and dealmakers who value equality of justice and want to explore a more human approach to winning cases and getting great results based on truth and our shared humanity, without compromising how zealously you represent your clients or ethics in the pursuit of justice. You will learn ways to maximize your results even in highly contentious and factually and legally difficult matters so you can sleep knowing you’ve done everything you can for your client.