Leadership, in today’s large and medium-sized law firms, must be built upon a foundation of innovation and relationships. Excellence in leadership requires more than a charismatic personality or ability to influence others. Join Susan Letterman White, Esq. for Part 2 of this two-part series in which she explains the actions and skills needed to successfully develop and advance firm-wide, practice group, and other client-development marketing strategies. • In Part I (program 2033), attendees are introduced to two processes. The first process helps attendees learn how to evaluate the current context in which they are trying to lead. The second process helps them to create a strategic direction and goals. Necessary leadership skills are explained. • In Part II (program 2035), attendees learn how to take strategic goals and create an action plan for implementing each goal. The presentation focuses on how to implement goals through effectively developing and leading teams and addressing obstacles that arise. Necessary leadership skills are explained.