Celesq® Programs

New Advertising and Marketing Guidelines and Priorities: How to Stay Compliant with FTC

With new guidelines effective December 1, 2009, the FTC is putting more effort and focus on regulation of advertising and marketing. False advertising can land businesses in hot water and potential financial trouble. What are the FTC's primary concerns and are you and your client prepared for the new guidelines? What are the FTC's other priorities? Join us as Jeffrey Edelstein, a partner at Manatt, Phelps & Phillips, LLP, discusses: • How to comply with the new FTC guidelines on endorsements and testimonials • How to comply with the FTC Green Guides and upcoming changes • How to comply with other FTC regulations and guidelines • FTC's methods of regulation—how to be prepared • Understanding the general standards of advertising substantiation • Food advertising • Negative options • Online privacy • Other FTC priorities

Available in States

• Arizona
• California
• Colorado Eligible
• Georgia
• Missouri
• New Jersey Eligible
• New York
• Texas Self Study

Program Categories

• Advertising
• California Participatory MCLE Programs
• Corporate and Commercial Law
• In-House Counsel
• New York Accredited
• Regulatory and Administrative Law

PROGRAM CREDITS

• Areas of Professional Practice : 1 Credit
• 1 General CLE credit : 1 Credit