In this session of our series of programs on the key aspects of trial, Jones Day partners Tom Jackson and Mike Ginsberg focus on techniques for organizing the direct examination to enhance the persuasiveness of the factual presentation by the witness. Too often, counsel are focused on the elements of the direct examination, but not on the order and manner of the presentation. Our presenters suggest organizational techniques, including the use of demonstrative aids, to enhance the presentation of direct testimony. View other programs in our Trial Skill Series: 2145- Effective Trial Opening Statements: Avoiding the Perils and Overcoming the Fears 2147- Cross Examination at Trial—Picking Your Fights 2148- Closing Arguments at Trial—Pulling the Theme Together NOTE: This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1.0 credit hours, of which 0 credit hours will apply to legal ethics/professional responsibility credit.