Exciting new series on “Voice, Body and Movement for Lawyers – How to connect with the jury and find Justice Through Dramatic Technique!”
Click here to find out moreGo ahead, right now, Google yourself, your firm, or your practice area and see what shows up. The very first page of search results represents your reputation in the robust world of the Internet. If you’re not there, you’re nowhere! When the same search is done by a client, potential client, list researcher, recruit, or reporter (and you know that it will be), the results will determine whether or not you get the call. Welcome to the world of Web 2.0! The web has completely changed the way that lawyer and law firm content can be distributed and networks cultivated, and thus the way new legal business will be developed. Of course, every successful lawyer knows the value of networking, the creation of trust-based relationships that are the foundation of successful business development. In the Web 2.0 environment, networking no longer operates under “real world” constraints like geography and time. Rather, networks and influential interest groups are formed online, usually for free. Additionally, in the current era of Web 2.0, a lawyer’s thought-provoking text and informative oral content can now be disseminated via exciting new PR 2.0 tools to reach a virtually unlimited audience of viewers on the Web and to maximize results on search engines. Join legal PR and marketing experts at Jaffe Associates as they teach you (1) about the various Web 2.0 tools and how they are being implemented in the legal industry, (2) why a PR program blending classic and 2.0 tools is critical to your firm’s marketing success, (3) new ideas to take back to your own firms, and (3) the value of social networking.
