Ethically Building and Protecting your Online Reputation During and After COVID-19
Program Number
Program Date
CLE Credits
Prior to March 2020, it was important for attorneys to learn to ethically build and protect their personal legal brands (their reputations) on line; after that date it became imperative.*When 2020 began, no one could have predicted that a worldwide pandemic would profoundly change everything, including the legal industry. The courts closed, offices were shuttered, and lawyers and law firms were scrambling to find a way to work from home. What didnt change, however, was the need for attorneys to create a legal brand, build it ethically and protect it, but now, it is all done online. This seminar teaches attorneys the ethical methods of building, maintaining and protecting their online reputations. Creating your personal brand; How to determine your target market (that is, who are your ideal clients and referral sources); Ascertaining where they can be found online; Finding the most appropriate tactics and techniques for reaching this audience; How to provide the right information for your audiences to build your reputation; How to get online recommendations; What to do if you find negative comments about yourself online; How to respond so you dont run afoul of the ethics rules; and Why a defamation lawsuit is your last resort. But more importantly, this seminar will talk about the ethics issues that accompany the use of social media by attorneys. In fact, there are a myriad of ethics rules that are tied to the use of these sites including: Rule 1.1: Competence Rule 1.18: Duties to Prospective Clients Rule 1.6: Confidentiality Rule 1.8: Conflicts of Interest Current Clients Rule 1.9: Duties to Former Clients Rule 5.5: Unauthorized Practice of Law Rule 7.1: Advertising Rule 7.2: Payment for referrals Rule 7.3: Solicitation & Recommendation for Professional Employment Rule 7.4: Identification of Practice and Specialty Rule 7.5: Professional Notices, Letterhead and Signs Rule 3.6: Trial Publicity Rule 8.4: Misconduct
Available in States
- California
- Georgia
- New Jersey
- New York
- Texas Self Study
Program Categories
- Communication Skills
- Communications and Media Law
- Complex Litigation
- Covid-19
- Data Security and Outsourcing
- Ethics & Professionalism
- Federal Courts
- In-House Counsel
- Information Technology
- Media & Communication Law
- Privacy and Data Security
- Privacy Law
- Regulatory and Administrative Law
- Trial Skills
PROGRAM CREDITS
- Legal Ethics : 1 Credit
- Areas of Professional Practice : 1 Credit
