Todays legal marketplace demands professionals with a range of qualities in which many attorneys are deficientnot because they lack ability or talent but because of a lack of awareness of the importance of attitudes and behaviors that mark a successful professional. This lecture 1.describes the foundations for developing a strong professional persona; 2. provides specific ways for an attorney to discover and define a professional persona; and 3. gives a range of tools relating to self-management and working with others that will enhance professionalism, self-awareness, productivity, success and career satisfaction.