Whether youve been in private practice for many years, or are preparing to open your own law firm, maximizing the effectiveness of your marketing purchases is critical to success. But how do you know which products to buy? Are you sure youre getting the best price from your sales rep? How do you determine which products and services to even spend time evaluating? This 1-hour CLE program will cover the most important aspects of purchasing law firm marketing products and services, including: Negotiating contract terms and pricing with vendors Proven methods for evaluating marketing investment options (including the most important questions to ask) How timing can make all the difference Why guarantees are a problem Identifying sales pitch techniques and using them to your advantage The value of working with vendors that specialize in legal