Exciting new series on “Voice, Body and Movement for Lawyers – How to connect with the jury and find Justice Through Dramatic Technique!”
Click here to find out moreMore than 30 years have passed since the U.S. Supreme Court decision allowing law firms to promote themselves, but do you know how to properly and effectively do so? In this educational, enlightening, and practical session with Jay Jaffe, the person who some think invented law firm marketing, you will learn “What really works?” and why public relations heads up the list of marketing tactics that lawyers and law firms should use to help build their practices. Topics covered include: 1. What is PR and why do I need it? 2. What are the features and benefits of PR? 3. When is it appropriate to use PR? 4. Will PR actually help to get new business or to keep and grow existing clients? 5. Can I do it myself or do I need help from a PR firm? 6. How much should good PR cost?
