Charitable Sales Promotions – Understanding the Law of Cause Marketing and Commercial Co-Ventures, including CA AB-488”

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This presentation is designed to assist brands, charities and marketers and their counsel execute legally-compliant cause marketing campaigns with a particular emphasis on the laws involving commercial co-ventures (or charitable sales promotions). We will review the basics from identifying a commercial co-venture, state registration, mandatory contractual provisions, ad disclosures and reporting requirements. You will also learn about the newly-enacted California “Supervision of Trustees and Fundraisers for Charitable Purposes Act” which becomes effective January 1, 2023 and significantly changes registration, contractual and disclosure requirements for many online charitable promotions.

Throughout the presentation, you will also learn best practices from an experienced attorney in this field who regularly counsels brands, charities and marketers.

 

To register for the upcoming live webinar, please Click Here