Brand Rent and 4 Other Realities Trademark Law Hasn’t Caught Up To

25 Jun , 2026

To register for the upcoming live webinar, please Click Here

Trademark doctrine was built for a marketplace that no longer exists, leaving practitioners to litigate modern brand disputes with outdated tools. Consumers knowingly buy look-alikes, weakening the likelihood of confusion test. Brands operate as integrated systems, not single marks. Viral harm outpaces injunctive relief.

This session equips trademark attorneys with five trends reshaping infringement, dilution, and damages cases — including a damages framework called Brand Rent, what dupe culture means for confusion analysis, and how AI is eroding distinctiveness and trade dress.

To register for the upcoming live webinar, please Click Here

More Webcasts

2026 Consumer Protec...

State attorneys general continue to play a central and increasingly aggressive role in consumer prot...

Trade Agreements Act...

This course analyzes federal contractor obligations under the Trade Agreements Act. Learn how to ens...

Expert Testimony in ...

This program examines the strategic use of expert testimony in immigration court proceedings. Partic...

Whistleblowing, Tax ...

Whistleblowing, Tax Fraud, and Government Gatekeeping is a one-hour continuing legal education cours...

Freediving Through F...

Most legal professionals are operating in survival mode whether they realize it or not. Not crisis-l...

Artificial Intellige...

This course examines the latest legal and compliance developments in the artificial intelligence (AI...

Building Inclusive L...

This interactive course is designed to equip legal professionals with the knowledge, tools, and stra...

Federal Contractor B...

As the largest purchaser of goods and services in the world, the United States Government requires f...

Best Behavior: Effec...

This program will address the ethical obligations of Lawyer Advocates representing clients in arbitr...

Federal Contractor R...

During this course, you will learn about best practices and strategies for retaining intellectual pr...