For in-house counsel and other attorneys who manage (or need to learn about) IP litigation, understanding the specifics of trial strategy can mean the difference between success and failure. The most effective strategies and the applicable rules for patent and other IP cases can be markedly different from those in standard civil cases. The outcome of most trials often turns on preparation that builds toward the presentation of a story at trial that is thoughtful, well-organized, supported by the evidence and compelling testimony. Juries in patent cases analyze the important issues in a methodical, predictable approach that demands careful preparation and an orchestrated strategy. Join us for the first part of a brand new series on trial advocacy, with an emphasis on IP litigation. In this program, Blair Jacobs and Rob Walters, two trial lawyers with deep experience in front of juries in IP cases, provide an inside perspective on how to achieve excellence in front of juries, and how to win your case. Key points: • Planning trial strategy from the beginning of your case and working backwards through discovery • Forum selection • Tactical considerations in selection of expert witnesses • Mock jury studies - pros and cons • Selection of trial presentation vendor • Opening/closing statements • Telling a story through witnesses • Mistakes to avoid Upcoming programs in the Trial Advocacy series in IP litigation include: • Early Stage Analysis for Patent and other Intellectual Property Cases • Conducting Discovery with an Eye towards Trial Success in Intellectual Property Cases • Deposing Witnesses for Trial in Intellectual Property Cases • Pre-Trial Preparation and Trial Logistics for Patent and other Intellectual Property Trials • Trial Presentation--Technology and other Key Elements • Post-trial Motions and Planning for Success on Appeal NOTE to TX Attorneys: This course has been approved for Minimum Continuing Legal Education credit by the State Bar of Texas Committee on MCLE in the amount of 1 credit hours, of which 0 credit hours will apply to legal ethics/professional responsibility credit.