The outcome of a patent infringement trial will almost certainly depend upon which side can most effectively communicate their themes and positions to the judge and jury. An effective presentation of your case at trial is a must -- both in terms of the technology used and making sure that the content is focused and shaped to ensure that the jury will understand your case. In this installment in our trial advocacy series, Rob Walters, an experienced trial lawyer with deep experience in patent trials, provides an inside perspective on critical choices for your trial presentation. Technology • Trial presentation software • Animations and other exhibits • Displays • Who should run the show? Content of Your Presentation • Build your story • Keep it simple -- constantly review and ask whether the message is clear and understandable • Make sure the parts fit together • Experts -- integrate them into the process • Practice and refine • Protecting your appellate record