Patent trials are won or lost during their preparation stage. Crucial decisions relating to case presentation, motions in limine, deposition designation and other key decisions made at this point will ultimately set the stage for how your trial proceeds. Beyond this, substantial amounts of time and effort are dedicated to choreographing the trial show -- working with witnesses to ensure smooth presentation, mock opening/closing statements, and many other important pre-trial events must be tailored to the reality of juror comprehension in complex patent cases. Join us for the latest installment in our trial advocacy series, in which Sarah Columbia and Blair Jacobs, two highly experienced trial lawyers, give an inside perspective on the behind-the-scenes effort that leads to success or failure during the trial. Key points: • The importance of simplification • Motions in limine • Preparing witnesses for effective testimony • Selection and preparation of key exhibits • Working with technology vendor • Mock examinations, opening and closing statements