Data privacy took center stage in 2018. The European Union's (EU) General Data Protection Regulation (GDPR) came into effect in May 2018, and California quickly followed suit with its own privacy protection law, the California Consumer Privacy Act of 2018 (CCPA). The CCPA greatly expands privacy protections for California residents by providing greater transparency and control over how certain businesses use their personal information. Come next year, California residents will have rights similar in principle to those afforded to EU residents, including the right to access information, right to deletion, right to data portability, and the right to opt out of the sale of their personal information. Businesses subject to the CCPA need to get their ducks in a row early to comply with the CCPA, which goes into effect on January 1, 2020. During this webinar, Troutman Sanders attorney Sadia Mirza will cover the scope of the act, key definitions, the new rights afforded to California consumers, potential exemptions, gray areas in the law, and other proposed legislative efforts following the CCPA. This is a great opportunity to get ahead of legislation that is clearly shaping the future of privacy laws in the United States.