U.S. trademark rights stop at the U.S. border. In order to be protected outside of the U.S., trademark rights must be obtained separately across territories. In this program, the presenters will discuss key considerations for foreign trademark filings including the differences between first-to-use and first-to-file jurisdictions, establishing trademark priority, and the different filing strategies and options for obtaining trademark protection abroad. The presentation will also touch upon some differences across territories on eligibility for trademark registration as well as the differing standards of likelihood of confusion. Finally, the presenters provide key takeaways and pitfalls to avoid when representing brand owners.