Carol Schiro Greenwald, Ph.D. is a marketing and management strategist, trainer and marketing coach. She works with professionals and professional service firms to structure and implement growth programs that are targeted, strategic and practical. Her clients become more efficient, effective and successful at bringing in value-based, client-focused business that fuels firm profitability. Her book, Strategic Networking for Introverts, Extroverts and Everyone In-between (Law Practice Division, American Bar Association, January 2019) provides a training and coaching guide for linking personal business development activities with both personal and firm goals.
Before starting her own consulting firm, , in 2001, Carol worked at four major accounting and consulting firms [Richard A Eisner, LLP (now Eisner Amper), KPMG Peat Marwick, BDO Seidman, and Grant Thornton] and was in-house Marketing Director at Whitman Breed Abbott & Morgan LLP [now Winston & Strawn] and Haight, Gardner, Poor & Havens [now Holland & Knight].
Carol also worked at Hamilton HMC, the health care consulting division of Kurt Salmon Associates, and was a consultant with the MarketForce division of Hildebrandt International. In her own consulting practice, she worked initially as a “rent-a-director” for many small and mid-size firms, and then moved into a consultant role providing strategic planning, coaching and training.
Carol is a Fellow of the College of Law Practice Management [COLPM]. She is a well-known speaker and frequent contributor to legal periodicals. She was, for many years, a contributor to and editor of Strategies, the Legal Marketing Association’s national publication. She is Past-President of the Legal Marketing Association, Metropolitan New York Chapter, and was a lecturer on the faculty of the New York University Marketing and Management Institute.