AttorneysEd Center

Growing your business or advancing your career requires a strategic plan and set of skills that will help you to differentiate your legal services or products from those of everyone else. Join Susan Letterman White, Esq. for Part 2 of this two-part series in which she explains the process and skills needed to develop and execute a strategic plan for yourself or your small firm. • In Part I (program 2034), attendees learn how to create a competitive advantage for themselves and small law firms. This process helps them to: (1) identify their strengths and weaknesses; (2) locate opportunities and threats; and (3) develop a strategic intention to support marketing strategy or career advancement. Necessary leadership skills are explained. • In Part II (program 2036), attendees learn how to develop goals and action plans to advance personal career and law firm goals, such as an effective marketing strategy. Necessary leadership skills are explained.

Leadership, in today’s large and medium-sized law firms, must be built upon a foundation of innovation and relationships. Excellence in leadership requires more than a charismatic personality or ability to influence others. Join Susan Letterman White, Esq. for Part 2 of this two-part series in which she explains the actions and skills needed to successfully develop and advance firm-wide, practice group, and other client-development marketing strategies. • In Part I (program 2033), attendees are introduced to two processes. The first process helps attendees learn how to evaluate the current context in which they are trying to lead. The second process helps them to create a strategic direction and goals. Necessary leadership skills are explained. • In Part II (program 2035), attendees learn how to take strategic goals and create an action plan for implementing each goal. The presentation focuses on how to implement goals through effectively developing and leading teams and addressing obstacles that

Growing your business or advancing your career requires a strategic plan and set of skills that will help you to differentiate your legal services or products from those of everyone else. Join Susan Letterman White, Esq. for this two-part series in which she explains the process and skills needed to develop and execute a strategic plan for yourself or your small firm. Part 2 continues on June 3, 2010. • In Part I (program 2034), attendees learn how to create a competitive advantage for themselves and small law firms. This process helps them to: (1) identify their strengths and weaknesses; (2) locate opportunities and threats; and (3) develop a strategic intention to support marketing strategy or career advancement. Necessary leadership skills are explained. • In Part II (program 2036), attendees learn how to develop goals and action plans to advance personal career and law firm goals, such as an effective marketing strategy. Necessary leadership skills are explained.

Leadership, in today’s large and medium-sized law firms, must be built upon a foundation of innovation and relationships. Excellence in leadership requires more than a charismatic personality or ability to influence others. Join Susan Letterman White, Esq. for this two-part series in which she explains the actions and skills needed to successfully develop and advance firm-wide, practice group, and other client-development marketing strategies. Part 2 continues on June 2, 2010. • In Part I (program 2033), attendees are introduced to two processes. The first process helps attendees learn how to evaluate the current context in which they are trying to lead. The second process helps them to create a strategic direction and goals. Necessary leadership skills are explained. • In Part II (program 2035), attendees learn how to take strategic goals and create an action plan for implementing each goal. The presentation focuses on how to implement goals through effectively developing and leading teams and addressing

Go ahead, right now, Google yourself, your firm, or your practice area and see what shows up. The very first page of search results represents your reputation in the robust world of the Internet. If you’re not there, you’re nowhere! When the same search is done by a client, potential client, list researcher, recruit, or reporter (and you know that it will be), the results will determine whether or not you get the call. Welcome to the world of Web 2.0! The web has completely changed the way that lawyer and law firm content can be distributed and networks cultivated, and thus the way new legal business will be developed. Of course, every successful lawyer knows the value of networking, the creation of trust-based relationships that are the foundation of successful business development. In the Web 2.0 environment, networking no longer operates under “real world” constraints like geography and time.