Privacy Update: Formulating Privacy Policies and Practices for Compliance with the FTC’s Final Report and Guidelines
Program Number: 2234
Presenter: Jeffrey S. Edelstein, Esq.
Jeffrey Edelstein, a partner at Manatt, Phelps & Phillips, LLP, provides an overview of privacy, recent developments, and enforcement activity, including most notably the FTC’s final report on privacy, areas of potential privacy enforcement, and practical pointers for companies trying to apply the FTC’s privacy framework. Topics include:
• Privacy Overview
• Recent Developments and Enforcement Activity
• White House Proposal / Consumer Privacy Bill of Rights
• Proposed Legislation
• Do Not Track (existing mechanisms)
• Enforcement Actions: Google and Facebook
• The FTC’s Report: Protecting Consumer Privacy in an Era of Rapid Change (March 2012)
• FTC’s Privacy Framework and Guidelines
• Scope
• Privacy by Design
• Simplified Consumer Choice
• When should companies require consumer choice (opt-ins)
• Transparency
• Areas Ripe for Enforcement
• Mobile (e.g., appropriate disclosures; safeguarding data against cell phone theft)
• Large Platform Providers
• Practical Pointers for Applying the FTC’s Privacy Framework
• Tips for creating effective data management procedures
• When should companies require opt-ins?
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