New Advertising and Marketing Guidelines and Priorities: How to Stay Compliant with FTC
Program Number: 2017
Program Date: 01/20/2010
Description
With new guidelines effective December 1, 2009, the FTC is putting more effort and focus on regulation of advertising and marketing. False advertising can land businesses in hot water and potential financial trouble. What are the FTC's primary concerns and are you and your client prepared for the new guidelines? What are the FTC's other priorities? Join us as Jeffrey Edelstein, a partner at Manatt, Phelps & Phillips, LLP, discusses:
• How to comply with the new FTC guidelines on endorsements and testimonials
• How to comply with the FTC Green Guides and upcoming changes
• How to comply with other FTC regulations and guidelines
• FTC's methods of regulation—how to be prepared
• Understanding the general standards of advertising substantiation
• Food advertising
• Negative options
• Online privacy
• Other FTC priorities
Available in states
Arizona, California, Colorado Eligible, Georgia, Missouri, New Jersey Eligible, New York, Texas Self Study
Credit Information
50 minute credit hour - 1 General CLE credit
60 minute credit hour - 1 General CLE credit
State Program Numbers
Program Categories
Advertising
California Participatory MCLE Programs
Corporate and Commercial Law
In-House Counsel
New York Accredited
Regulatory and Administrative Law
Presenters
 Jeffrey S. Edelstein, Esq. Manatt, Phelps & Phillips, LLP |
Jeffrey S. Edelstein, Esq. is a partner in the law firm of Manatt, Phelps & Phillips, LLP, based in its New York City office. Mr. Edelstein is recognized as one of the leading advertising and marketing lawyers in the country and he has achieved numerous successes on behalf of companies involved in false advertising challenges before the National Advertising Division and the National Advertising Review Board of the Council of Better Business Bureaus. His practice also includes reviewing advertising, drafting advertising and marketing contracts, and representing clients before the NAD and other regulatory bodies in false advertising cases. Named as a top-ranked attorney in Chambers USA, 2008-2010; The Best Lawyers in America, 2007-2011; New York Magazine, New York Area’s Top Attorneys, 2007-2011; New York Super Lawyers, 2006-2009; and a leading lawyer for Marketing and Advertising: Litigation and Transactions, The Legal 500, 2009, Mr. Edelstein regularly lectures and writes on advertising and marketing law topics. |
Categories
- Advertising
- Antitrust Law
- Arbitration & Alternative Dispute Resolution
- Asset Protection
- Bankruptcy Law & Creditor Rights
- California Participatory MCLE Programs
- Colorado Homestudy
- Communications and Media Law
- Computer, Internet & E-Commerce Law
- Constitutional Law
- Construction Law Series
- Copyright Law
- Corporate and Commercial Law
- Corporate and Securities Law
- Criminal Law & White Collar
- Criminal Practice & Procedure
- Data Security and Outsourcing
- Domestic Relations
- E-Discovery
- Elimination of Bias--Special ethics
- Employment & Labor Law
- Environmental Law
- Estate Planning
- Ethics & Professionalism
- Federal Courts
- Green Technology
- Health Care Law
- In-House Counsel
- Insurance Law
- Intellectual Property Law
- International Law
- Law Practice Management
- Litigation & Litigation Skills
- Negligence, Malpractice & Personal Injury
- New York Accredited
- North Carolina
- Not Available for CLE Credit
- Oil & Gas Law
- Patent Law
- Privacy and Data Security
- Privacy Law
- Professional Development
- Real Estate
- Regulatory and Administrative Law
- Securities & Investing
- Skills
- State Specific Programs
- Substance Abuse & Bias
- Tanenbaum on Technology Law
- Taxation Law
- Technology Law
- Texas Participatory CLE Programs
- Trademark Law