AttorneysEd Center

Aileen Hinsch is a Business Development Consultant, and Project Director, LexSpeak, at Jaffe Associates, Inc. As a Business Development Consultant, and as technologies such as social networking and Web 2.0 tools change the way that attorneys approach business development, she works with her clients to uncover the most effective, up-to-date methods to incorporate to meet their marketing goals. As the Project Director of LexSpeak, Ms. Hinch recognizes the important role speaking engagements play in a firm’s marketing strategy, and with the advent of Web 2.0 technologies, she is helping clients go beyond traditional opportunities and find opportunities through Podcasts and Webinars that reach clients’ target markets and can be promoted online. She can be reached at hinscha@jaffeassociates.com.

Shani Magosky is Executive VP and Chief Operating Officer, Jaffe Associates, Inc., where she is responsible for a variety of strategic and day-to-day management initiatives. Prior to joining Jaffe, she had a successful career in financial services in New York, Los Angeles, and Chicago, including at Goldman, Sachs & Co., where she was a Vice President in Goldman’s High Yield Securities Group and later a team leader in the Institutional Equities Sales business. Ms. Magosky graduated from the School of Communication at the University of Miami with a B.S. in Communication, with her major in Public Relations and Sociology and a minor in Marketing. She can be reached at magoskys@jaffeassociates.com.

Jason Milch, a Senior Account Supervisor, Public Relations, Jaffe Associates, Inc., specializes in delivering public relations strategy and execution to law firms of all sizes, from the largest AmLaw 100 firms, to small and mid-sized practices. Throughout his more than 11 years as a communications professional, he has worked with a broad array of clients, which have also included technology start-ups, book publishing houses and healthcare providers, and he has secured coverage of his clients in highly regarded media such as The Wall Street Journal, NBC’s “The Today Show,” The Associated Press, USA Today, the New York Times and the Chicago Tribune. He is quickly implementing the newest PR 2.0 strategies and tactics for the benefit of his clients. Mr. Milch, who is a member of the Legal Marketing Association and Legal PR Chicago and holds a degree in communications from The Ohio State University, can be reached at milchj@jaffeassociates.com.